View
An Australian Finance school required an user friendly and responsive website that would enable multilingual content.
15%
increase in page views
25%
increase in session length
63%
decrease in the bounce rate
Solution
C-M-YES!
After reviewing these metrics, it was clear that the website needed a dedicated headless CMS and user experience/journey improvements. So the engineering team built the website with a smart headless CMS that allowed the client to highlight and feature their unique sections and selling points. A new menu structure was created that included card sorting and tree testing.
Solution
Approach
Approach
Identify and Benchmark Existing Metrics
Our product, design and content strategy teams went through the product to define and identify metrics like content update frequency, existing information architecture, traffic, rankings, page views and reach. Additionally, content audits were also conducted to review quality and keywords.