An experienced travel and tourism firm required a platform that easily connected with their audience to create brand awareness as well as increase sales.
50%
increase in page traffic
30%
increase in sales
37%
increase in interaction
Solution
Rethink the End Experience
Our design team along with experienced UX strategists collaborated with the development team and planned an interactive and immersive roadmap to build a website while thinking through objectives such as ease of use, retaining audiences and user journeys. A picture is worth 1,000 words so we opted for a clean site with cool colours and simple typeface to emphasize the photography. We built an easy-to-navigate website using HTML, CSS for front end and node.js, php and python at the backend support.
Solution
Approach
Approach
Analyze and Find the Root Cause
Our engineering and product team analyzed the existing website and determined that the user experience and journey had to be rethought. Instead of working within the existing product, where there were limitations with coding and flow level, the best option was to build the website from ground up.