A luxury fashion brand seeking to refresh their business strategy, came to us for a solution on how to reach and connect with millennial shoppers through one of the world's most popular messaging apps: Facebook Messenger.
15000+
users engaged
10%
increase in mobile orders
30%
increase in customers
Solution
Implementing Chatbots
To automate the interaction between the customer and the brand, we built a chatbot that facilitated conversations and provided apparel suggestions based on the shopper’s preferences. The bot also offered a detailed catalog of products that helped customers to shop based on their style and need, by directing them to relevant product page. This contributed to increasing customer engagement.
Solution
Approach
Approach
Optimizing User Journey
To leverage the target audience’s Facebook usage, our teams decided to visualize and transform Messenger into a shopping tool. By mapping out and ideating through different use cases and user journeys, we were able to determine flows that resulted in an easy and convenient shopping experience and shortened customer journeys.